This book is all about an Online gaming company(game2win) Journey, starting from brainstorming to team building to funding to piracy hijacking the website traffic to become most downloaded mobile game. The author who is the founder of the company narrates ups and downs with real events. Initially name of the book seems to be different but underlying fact is this the theme of their gaming company which crossed 100+million downloads all over the world in 2016. This book presents whole enterprenual journey using small chapters, bar codes and highlights, which makes it more interesting to read.

Ease Of Reading

• Treasure in Trash.
  • Found Toys and comic while cleaning the Kids rooms and that triggered the idea.
  • Mattel, One of the largest toy companies in the world, deal with Barbie dolls & Hot Wheels.
• Blessing in Disguise.
  • Piracy slowed down the Organic traffic flow in Web version but with creative Inviziad, traffic skyrocketed.
• Have good people & team around.
  • Be straight with stakeholders Clearstone Venture Partner, SVB etc with respect to ups and downs.
  • Distribution Partner AG(addinctinggames) in US.
  • Don’t underestimate the (Silicon valley) competitor MochiAds, as they have know-how, collaborative etc.
• Nothing worthwhile is just free.
  • Free online Contest for MTV India gave free publicity to the company.
  • Rewarded Ad. Users never complained unlike other tech clinches and disruption.
• Don’t Just Copy It.
  • Context, Culture and Environment is different for India and other eastern countries(like China & Korea)
  • Failure of Copy China/Korea instinct of VCs. CT Racer. MMORPG.
• Persistent Hunting.
  • Publishing new games more often wrt parking & dressing theme.
  • Use Mobile features(like rotate,) to wow mobile users experience.
• Missed Opportunity.
  • Facebook and other social game platforms.
  • Deal from Swedish Company.
• Consumer Concentric.
  • Games with indefinite Variability, not definite ones.
  • Free, Easy, Repetitive with Real life experience.
• Change is inevitable.
  • Web version to Mobile.
    • Lost all consumer base of web version in transition but Quickly adapted the change and became no.1 with utility of app store’s global distribution network.
  • Growth before, during and after the COVID-19 crisis
  • Consumer base from Global(US and Europe) to Local
• Learning
  • Steven Spielberg & George Lucas bet
  • Frugality is King.
  • Impulsive whim < Proper Analysis
  • Make product with Indefinite Variability
  • Never Dress up the truth.
  • Delayed gratification wrt Inviziads.
  • Investors spray and pray.
  • 80:20 Rule
  • Presented differently: Bar code

Read the fascinating story of famous Indian Diary Product Cooperative Society and about it’s journey Amul Story here.